What it does

Stop guessing what works. Read it off the account’s own numbers.

Outlier score

Each post against the account’s own recent median, so 14x means fourteen times its usual. Pinned posts and posts under three days old are left out.

Every number on every tile

Views, likes, comments, shares, saves and date on one grid — even on Instagram, which normally shows none. Re-sort instantly.

Point to see

Point at a post on a TikTok or Instagram profile to see its views, likes and comments, with Save and Transcript — no sorting needed.

Library + folders

Save the clips worth learning from into project folders, and write down why they worked and how you’d make your version.

Hook · Body · CTA

For TikTok clips it pulls the auto-captions and splits the first 3 seconds, the body and the closing ask.

Brief board

Plan your own clip from a reference — script, shot list — and move it through Plan → Script → Shoot/Edit → Scheduled → Posted.

AI: why it worked

Optional. Sign in with Google and ask the AI why a clip took off and how your brand can use it. 20 free a day.

Sync across computers

Optional. Turn on backup & sync and your library, folders and briefs follow you to every computer you sign in on.

How it works

Open a profile
Go to any TikTok or Instagram profile you want to study.
Poke the sun
Choose a sort and press “Sort this profile”. It scrolls the feed and collects the posts for you.
Keep the ideas
Save the hits into a folder, jot a note, then press “→ Create brief” to plan your own — or export to CSV / Excel.

A look inside

Sorted by outlier score, filtered by type, many picked at once

Point at a post to see its numbers, with Transcript

Save a clip with a note, into a project folder

The Brief board, from reference to posted

The AI on why it worked and how your brand can use it

Privacy

Your data stays on your device

Sorting, saving, notes and briefs stay in your browser: no sign-up, no ads, no tracking. It reads only what the site already loaded in your tab. If you sign in with Google to use the AI or sync, only what those need goes to our server, and “Delete my data” removes it any time.

Read the full policy →

FAQ

Is it really free?

Yes. No paid tier and no ads. AI analysis is free for 20 clips a day.

Do I need to sign in?

No. Sorting, saving and briefs work right away. Sign in with Google only if you want the AI analysis or sync across computers.

Does it work on Chrome?

Yes. Install it from the Chrome Web Store or Microsoft Edge Add-ons with the buttons at the top of this page.

Is it safe for my TikTok / Instagram account?

It never asks for your password and never forges requests: it scrolls the page and the site loads its own feed, as it would if you scrolled. Platforms have their own terms, so collect modest amounts at a time.

Found a bug or want a feature?

Use “Contact / report a problem” in the popup, or email hello@barkbrainlab.com.

Pang Everyday